Monday, March 11, 2013

Personal branding - Part2

Building a brand

Although you can define what your brand is, the interesting aspect is that your brand evolves with your career. 
Self-reflection can bring you objectivity, which will make clearer and more consistent your decisions.

Why?

- Be responsible for it
Whether you want it or not, your "brand" goes with your reputation. If you don't want someone else to do it at your place, you would better anticipate

- Integrity 
You can align your image with who you really are and reveal you true-color

- Be unique
Crafting your brand makes you realise where you stand and what you can leverage off. You'll be objective with your strengths and weaknesses. Self-knowledge goes a long way with differentiating you from the crowd

- Be objective
Having a clearer view of your goals will help you keep focused, resilient and aware of where to put your efforts

- Be collected
Integrating all the multiple facets of your personality into one single core, will enhance your communication and identification to others. In the meantime, avoid the rise of red flags pointing misleading messages

- Protect your down side
You can have a better control of the content published about you. In our digital world this has turned to be vital. You will be fortified behind a unified and strong reflection of yourself.
That will also help you learn how and what to express yourself on; avoiding the pitfalls.

- Be strategic
You will dissociate clearly what goes along with your personal brand and could be beneficial to your career, with what could finally cause collateral damages.


Please share your thoughts in the comment section below.
Author - Kevin Simonnet

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