Your image, let it work for you!
If there is one efficient, effective, long lasting, influential, valuable and core asset for your career, your image is it. You mold it with personal branding.
This series of articles is to clue you in to what personal branding is and to reveal you the secrets and relieve assumptions you may have about it.
Distinguish the "image" and the "brand"
1- Brand
Personal branding marks you as a brand: "name, term, design, symbol, or any other feature that identifies one seller's good or service" - Wikipedia
Applied to an individual, in other terms: the entire package, outside and inside, that makes YOU unique and distinguishable from the others.
This is the perception of you that others have. The perception of your brand. All the emotions instigate, the consequences of your actions, the subsequence of your behaviour etc in other words: your reflect in the eyes of others.
Please share your thoughts in the comment section below.
Author - Kevin Simonnet
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